Pentrilo Sales Convention 2015-2016
Abril 1, 2016
On 28 and 29 January, Pentrilo held its annual sales convention in Roquetes (Tarragona), where the company has its main manufacturing and distribution center.
National and international sales team was assembled to analyze the results achieved during 2015 and sales trends according to different parameters.
During the first day, after reviewing the available data, forecasts and objectives for 2016 were presented, and the marked targets for international expansion and opening of new markets were detailed.
In the past year, Pentrilo has focused part of its strategy to redesign its image and bring it to a more attractive aesthetics, changing its displays, offering a variety of PLVs and merchandising, among others. At this point, the company introduced its new catalog 2016-2017, a catalog customer focused with a more technical design and more detailed and visual information.
In addition, following its strategy based on innovation and development, Pentrilo presented the new products introducing during 2016.
The company also detailed its investment in online field, presenting its new website, which aims to provide a closer and more complete service to the user, as well as more investments planned for 2016 on machinery, moulds and facilities.
The second day was devoted to visiting Pentrilo facilities in Roquetes (Tarragona), to meet the new machinery, see the full operation of the injection site and visit the new logistics warehouse offering a capacity for 2,500 pallets and a total storage of 5,000 pallets, which will improve the service offered to customers by reducing manufacturing and delivery times.
Thus, Pentrilo closed a year with positive balances and starts 2016 with good prospects and the motivation and effort necessary to keep improving.
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